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Online storepohjala-roast.ee

A coffee store that sells a subscription, not a one-off bag

Põhjala Roast — coffee roastery

A local Tallinn roastery got a store with subscriptions and an AI advisor — and turned one-time buyers into regulars.

pohjala-roast.ee
Põhjala Roast — coffee roastery

Client & task

Põhjala Roast roasts coffee in Tallinn and sold it mostly offline. Online there were only one-off orders — no repeat purchases, no predictable revenue. They needed a store that turns a random buyer into a regular one.

What we did

  • Built a store with coffee subscriptions: frequency, volume and grind
  • Made a fast catalogue with filters by taste and roast
  • Added an AI advisor that matches coffee to your taste
  • Set up payments, delivery and end-to-end sales analytics

Development

The store runs on a modern stack: fast to load, easy on mobile, cart and subscription in a couple of clicks. We connected payments and analytics to see what sells and what brings subscribers.

Stack:Next.jsStripeHeadless CMSTailwind CSS

Results in numbers

+0%
average order value
0+
active subscriptions in six months
×0
repeat purchases
0.0 sec
store load time

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